![]() ![]() ![]() Milk and fish equivalents are in development in its laboratories. Impossible Pork and Impossible Sausage were added to its portfolio of GMO plant-based meat substitutes in 2020, part of the company’s “worst first” approach that targets the most environmentally damaging livestock consumed by humans. The products are not cheap – a 5lb (2.25kg) family pack of Impossible Burger ground beef in the US costs about $65 (£48) – but the company aims to lower cost as it grows and announced a 15% cut in wholesale prices this week. I want to put the animal agriculture industry out of business. The Silicon Valley firm’s flagship Impossible Burger is on sale at thousands of restaurants in the US, Hong Kong and Singapore, including around 7,000 Burger King chains, and the company has branched out into supermarkets during the pandemic. Jay Z, Katy Perry, Serena Williams and Trevor Noah all took part in the most recent $500m fundraising round in March last year, alongside leading financial institutions. The company has since attracted nearly $1.3bn (£960m) in investment. The former Stanford University biochemistry professor started Impossible Foods in 2011 after a sabbatical researching intensive farming. Impossible Foods founder Patrick Brown argues animal farming is the ‘entire cause’ of the collapse of biodiversity. ![]()
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